STAB was founded by Alex Newson + Alexis Kay.

Alex is a strategic brand leader. Alexis is a creative director with a masters in psychology. We joined forces because of our shared belief in the power of boldness to create a better world, and the importance of a good story to get you there.

We’ve spent our careers shaping iconic brands like Apple, Hulu, Toyota, method, and Meta, and now we help founders build theirs.